By the Exhibition Stall Design editorial team · Updated 1 October 2026 · 14 min read
Short answer
An AV & LED wall support checklist works backwards from show day in seven phases: brief and budget, design sign-off, approvals and pre-production, pre-dispatch inspection, build-up, show days, dismantle. Each phase has a condition that must be true before the next begins — constraints written down, one approved version with a finish schedule behind it, stamped drawings and final artwork, a snag list closed in the workshop, a signed handover, a daily open-of-day check, and a clearance plan agreed before build-up. Give every item a date and a name, and review one shared copy weekly.
Key takeaways
- Seven phases, in order: brief, design sign-off, approvals and pre-production, pre-dispatch, build-up, show days, dismantle.
- Write deadlines as weeks before the show rather than as dates, so a change of show date does not silently invalidate the plan.
- The pre-dispatch inspection is the last cheap place to fix anything. Once the truck leaves, every fix is a site fix.
- Every item needs a date and a name against it. An unowned item is an item nobody is doing.
- Review weekly, and ask what is now unblocked rather than how much has been done.
- Refuse to start a phase until the one before it has genuinely closed. Early starts cause rework, not speed.
What this AV & LED wall support checklist is for
LED video walls, displays, sound systems and technicians for stalls, stages and conferences.
There are two kinds of checklist. One is a list of topics, which makes everybody feel organised and catches nothing. The other states what has to be true and what happens if it is not. This is the second kind, which is why each line is a sentence rather than a heading.
Work the phases in order, and do not let enthusiasm start one early. A stand that is late almost never got slow in the workshop — it got started twice, because the phase it depended on had not actually closed when the next one began.
This list is written for event managers, corporate communication teams and agencies running conferences, launches, dealer meets and public shows. Who holds the pen changes from project to project — a marketing head, a procurement team, an agency producer — but the sequence does not. Give it one owner on your side and one named project manager on the build side, and review a single shared copy weekly rather than two versions drifting apart in two inboxes.
01
Phase 1 — Brief and budget
Done when somebody could brief a designer without asking you a question. If the area, the open sides, the height limit, the budget and the one outcome are not written down, they will be invented later by whoever is closest to the deadline.
02
Phase 2 — Approve the design properly
Finished when the design has passed two tests rather than one: it looks right, and it can be built, powered, carried and approved. A project that has passed only the first test is not ready for a workshop.
03
Phase 3 — Approvals and pre-production
This is the phase with the queues in it. It ends when approvals are back rather than submitted, certificates exist rather than being arranged, and artwork is final rather than imminent.
04
Phase 4 — Inspect before it leaves
Ends with a decision rather than a date: somebody looks at the finished work, under lights, and says it may be loaded. Treating dispatch as a calendar entry only helps whoever is already behind.
05
Phase 5 — Build-up
Ends at a signed handover, not at the moment the last panel goes up. Power on, lights aimed, floor clean, snags agreed, and somebody named as responsible from that point onward.
06
Phase 6 — Every show morning
A daily loop rather than a milestone. The same few checks every morning, because the things that break are the things that were working perfectly yesterday.
07
Phase 7 — Dismantle and after
Closes when the space is cleared inside the organiser's deadline, deposits are released, reusable elements are back in storage and labelled, and every lead has been followed up.
Stage, owner, deadline
Dates slip because stages have no owner, not because people are careless. The table below is the spine of the project: one line per stage, one accountable party, and a deadline expressed in weeks before the show so that it survives a change of date. If the show moves, you move the column rather than rewriting the logic.
The useful column is the right-hand one. It tells you which slips are survivable and which are not, and the answer is rarely intuitive: the glamorous decisions are usually floatable, while the paperwork is what everything else is standing on.
| Stage | Accountable party | Weeks before show | What is waiting on it |
|---|---|---|---|
| Brief, area, open sides and budget | Exhibitor marketing lead | 6 weeks | Everything — no concept can start without a footprint |
| Materials, finishes and lighting schedule | Designer, with the exhibitor | 5 weeks | Procurement and the workshop cut list |
| Organiser drawing submission and stamped approval | Project manager, exhibitor counter-signs | 4 weeks | Production release, rigging, height and any raised structure |
| Structural and fire certification where required | Fabricator, with a licensed engineer | 4 weeks | Double-deckers, staircases, hanging rigs and clearance at the gate |
| Power, water and internet ordered from the organiser | Project manager | 4 weeks | The published rate, and sometimes availability altogether |
| Print-ready artwork at final size | Exhibitor brand team | 3 weeks | Every printed surface, which is most of what a visitor sees |
| Production release to the workshop | Project manager | 3 weeks | Fabrication, finishing and the pre-dispatch date |
| Long-lead items ordered: screens, specialist lighting, imports | Project manager | 3 weeks | The build itself, if the stock is committed elsewhere |
| Furniture, AV, flooring and plants confirmed | Project manager | 2 weeks | Delivery slots, which are allocated in the order they are requested |
| Transport, vehicle passes and unloading slot | Project manager | 7 days | Arrival time, and therefore your real build hours |
| Staff briefing and lead-capture test | Exhibitor sales lead | Show day −1 | Day-one lead quality, which has no second attempt |
| Handover inspection, signed | Project manager and exhibitor together | Show day −1 | Your right to have snags fixed before doors open |
Weeks-before-show here are a working default for a standard-finish custom stall. Derive your own from the formula in our planner — 3 weeks base, +1 from 24 sq.m, +2 from 54 sq.m, +2 for a premium finish and +2 for a double-decker — and then move every row earlier by the difference.
Phase 1 — brief and budget
This is the cheapest phase to get right and by far the most expensive to get wrong, because everything downstream inherits it. A brief is not a creative document; it is a constraints document. Area, open sides, height limit, access hours, budget band, and the one visitor action the stand exists to produce.
An experience strong enough that guests film and share it, with a clear brand moment and a call to action timed in the show is the outcome worth writing down before anybody opens a drawing. Teams that skip that sentence end up approving the stand they liked the look of rather than the stand that does the job, and the gap only becomes obvious on the second afternoon of the show.
- The single visitor action that matters most: a demo, a meeting, a sample or a signature — stands designed around three competing actions deliver none of them well
- Budget band and exactly what it has to cover — a figure that silently excludes transport, installation, dismantle and taxes is not a budget, it is a deposit
- Brand assets at print resolution, with logo variants and Pantone or CMYK references — a low-resolution logo pulled off a website is the most common reprint there is
- One named owner for this checklist on your side, with the authority to decide rather than only to report
- Who will physically staff the stand, and whether they are free every show day — a roster agreed in week one avoids a stand run by whoever happened to be available
- Which competitors are exhibiting, and roughly where — position changes what your stand has to do to be noticed from the aisle
- Maximum height, rigging rules and setback from the aisle, in writing from the organiser — a design drawn above the limit is a design that gets rejected after you have paid for it
- Build-up, show and dismantle dates with the access hours attached — your usable build time is set by the organiser, not by your plan, and night-shift labour is priced differently
Phase 2 — signing off the design properly
Sign-off means two separate things and most exhibitors do only the first. The visual sign-off says the stand looks right. The technical sign-off says the stand can be built, powered, carried, approved and dismantled. A project that has had only the visual sign-off is not ready for production, however enthusiastic the approving email was.
Changes at this stage are free. Changes after production release are paid for in material, labour and time. Changes during build-up are paid for at night-shift rates using whatever material happens to be in the van. The entire value of this phase is that it is the last moment where "actually, can we move the counter" costs nothing at all.
- Lighting count and position marked on the plan — hall lighting is designed for circulation, not for your product, and an unlit stand reads as under-funded whatever the joinery cost
- A deliberate decision about what the stand does not do, written down, so scope does not grow quietly through the approval chain
- Materials and finishes named with codes: laminate, veneer, paint, acrylic, fabric, metal. A finish schedule is what stops the built stand drifting from the approved visual
- Storage checked against what you are genuinely bringing — the standard allowance is 10% of the area up to 18 sq.m and 15% above it, and stock that does not fit ends up stacked in front of buyers
- Electrical load added up circuit by circuit and declared to the organiser, with the point of supply located on the plan
- Sightlines tested from the two or three aisles that actually feed your stand, rather than from the one the render was drawn in
- Every graphic panel checked for text size and safe margins, because type cropped at a panel join cannot be fixed at the venue
- The hero product's position fixed first, with everything else arranged around it rather than the other way round
Dispatch is a decision, not a date.
Phase 3 — the queues that decide your date
The work here is mostly waiting, and waiting is the hardest thing to manage because it generates no alarm. Submit early, chase deliberately, and treat every outstanding approval as a stopped production line rather than as an administrative loose end.
Treat the organiser's rulebook as a design input rather than a formality. Height limits, rigging permissions, fire ratings, floor loading, setback and the dismantle window are not negotiable on site, and a resubmission after a rejected drawing costs a working week that nobody has budgeted for.
- The exhibitor manual read by somebody rather than filed by everybody — most of what goes wrong on site was written down in it months earlier
- A structural engineer's certificate wherever there is a double-decker, a hanging structure, a staircase or a raised platform that carries people
- The written scope frozen and signed line by line, so that what the workshop builds and what you believe you ordered are demonstrably the same list
- Drawings submitted in the organiser's required format, and the stamped approval received back — a submission is not an approval, and the gap between them is a queue you share with the whole hall
- Insurance and public liability cover in place for the build crew and the show days, in the name the organiser asks for
- Floor loading checked against the hall's limit for anything heavy — a machine, a vehicle, a water feature or a fully stocked store
- Payment milestones aligned to the production schedule, so finished work is never held at a workshop over an invoice during the last fortnight
- Print-ready artwork released at final dimensions with bleed, to a named date — "coming shortly" is not a date and cannot be scheduled against
AV & LED Wall Support scope: the lines that must be in your order
Everything in the order should be a line with a quantity, a material and a finish against it. A lump sum hides the two failures that cost real money: an item you are paying for twice because two suppliers both allowed for it, and an item nobody has quoted because each assumed the other had.
Confirm the service scope first, then go hunting for the omissions. Freight, crew, strike and tax between them account for most of the gap between two quotes that look like they describe the same stand.
- Indoor P2.5–P3.9 LED walls — write down who supplies it and who installs it; the items that go missing are always the ones both sides assumed the other was bringing
- Touchscreens and kiosks — check it against the venue's rules on height, load and fire rating before it is produced rather than after it is standing in the hall
- PA systems and mics — ask what happens if it fails on day one — whether a spare exists, and who is carrying it
- On-site AV technicians — confirm it is priced inside the figure you are comparing, rather than noted as available on request
- Installation, supervision and the crew size that will genuinely be on site, not a nominal figure
- GST, organiser charges and any venue levy, shown on their own lines rather than folded into the build
- Dismantle and clearance inside the organiser's window, including removal of waste from the hall
- Electrical fittings, distribution and the labour to connect them, which are frequently a separate trade and a separate bill
- Storage of reusable elements between shows, and who pays for it
Exhibiting soon? Let's build your stall.
Phase 4 — pre-dispatch, the last cheap fix
For AV, stage and show work the pre-dispatch check is a kit prep followed by a technical rehearsal, and the two are not interchangeable. Every screen, projector, media server, mixer, microphone and cable is powered up, loaded with your actual content at the actual resolution, run from the actual cue sheet, and then packed alongside the spare that will save the show. Equipment that has only been checked on a packing list has not been checked.
Use one question as the gate: is this good enough to show a customer today? Not good enough to finish on site, not good enough with a bit of touching up — good enough now. Anything less and the load stays where it is, because site time is the most expensive time there is.
- A copy of the packing list held by the exhibitor too, so a missing crate can be identified by somebody other than the person who mislaid it
- Graphics checked against the final approved artwork file, not against the version that was approved three revisions ago
- The load secured and sheeted for the actual journey, since a scratched laminate costs far more to repair on site than it did to make
- Fixings, spare laminate, touch-up paint, spare lamps, cable and tools packed deliberately rather than remembered at the last minute
- Stock, samples and giveaways counted and packed separately from the build, with their own list and their own owner
- A named person travelling with the load who has the authority to decide if something goes wrong on the road
- Snag list raised, closed and then re-walked. A snag list that is raised and hoped about is a snag list that travels with the truck
- Panel sizes checked against the hall's door and lift dimensions, because a wall that cannot get in is not a wall
Phase 5 — the build-up sequence
Guard the technical run the way you would guard the show itself. Rigging inspections, power availability and the hall's own crew all sit outside your control, so build the load-in with slack ahead of the rehearsal rather than after it. A simple show that has been run once beats an ambitious one that has only been described.
Everything in the table below is an ordering decision rather than a quality decision. Each row is finished before the next one starts, and the cost of getting the order wrong is in the final column. None of those costs are theoretical; they are the standard way a build-up goes late.
| Stage on site | Finished before the next stage starts | What goes wrong otherwise |
|---|---|---|
| Power and distribution | Separate tested circuits for AV and lighting, with the backup feed identified | A projector or dimmer sharing a circuit with a kettle in back-of-house |
| Set, screen and surface | Stage, backdrop, LED wall or projection surface assembled and aligned | Content built for a surface that is not the one actually standing there |
| Content load and mapping | Final content on the media server at the real resolution and aspect ratio | A show running off somebody's laptop, on battery, with notifications on |
| Technical rehearsal | A full run with the real cues, crew, levels and timings | Mistakes found in front of the audience rather than an hour before it arrives |
| Redundancy check | Spare lamp, panel, microphone and a second copy of the content, all to hand | One component failing and taking the entire show with it |
| Cue sheet and briefing | Cue sheet printed, shared and walked through with every operator | A crew calling cues from memory while the client watches |
Finish a day early on purpose. The last day of build-up is the only slack the project has, and spending it on contingency rather than on construction is the difference between a calm opening and a visible one.
Phase 6 — keeping the stand working
The hard part of show days is not effort but repetition. The same few checks every morning, by one named person, is what keeps a stand looking like its first day for the whole run.
Work the roster from the area: one person per 9 sq.m, never fewer than two. That is about 4 on a 36 sq.m stand and 8 on a 72 sq.m one. Too few and ready buyers walk away unserved; too many and a browser will not step in at all.
- Food and water arranged off the stand, because eating on the stand ends more conversations than it starts
- A named person responsible for the stand at every moment, including lunch, the organiser's awards and the final hour of the last day
- Two or three agreed qualifying questions, so a thirty-second conversation separates a buyer from a bag collector without anybody being rude
- A headline message legible from the aisle. If a passing visitor cannot tell what you sell in three seconds, the stand is not working however good the joinery is
- A spare of everything that can fail in public: lamp, remote, cable, demo unit, printed brochure
- Phones charged and out of hands. Staff looking at phones is the most reliable way to make a busy stand look empty
- The stand cleaned and reset every morning — fingerprints on an acrylic panel are visible from the aisle and read as neglect
- A staff roster with real breaks written into it. A tired team on day three is the actual reason conversion falls away, not the design
Phase 7 — taking it down, and cashing it in
Dismantle is agreed before build-up or it is not really agreed at all. Organisers run a hard clearance deadline and charge for overstay, venues withhold deposits, and the crew who built your stand are by then building somebody else's in another hall. Decide in advance what is coming back, what is being scrapped, who is driving it and where it is going.
Everything before this phase was spent buying conversations. This is the phase that turns them into anything at all. Leads left untouched for a fortnight are indistinguishable from leads you never collected, and the whole cost of the show sits behind them.
- Reusable elements — frames, graphics, counters, furniture, screens — inventoried and labelled as they come out, because unlabelled stock is stock you will rebuild next time
- A written list of what returns to storage, what is scrapped, and what is couriered to whom
- A short post-show note on what to change: where visitors stopped, what they asked for that you did not have, and which element earned its cost
- Dismantle slot, crew and vehicle booked before build-up begins, not negotiated during the last hour of the show
- Graphics kept flat and dry if the artwork will be reused, and scrapped deliberately if it will not
- Photographs taken on the first morning before the crowd arrives — an empty, lit, clean stand is the only usable image you are going to get all week
- Waste removed rather than left in the aisle, because clearance charges are billed to whoever the organiser can identify
- Products and samples packed by the people who own them, before a crew starts dismantling around them
The ways this goes wrong anyway
Three failure modes, in order of damage: no owner, two copies, and ticks given for intention rather than evidence. The last one is the one that gets all the way to the venue before anybody notices.
Under-specified equipment that looks dull in a bright hall. No rehearsal or technical run before doors open. Both are procurement questions rather than design ones, and both are answered the same way: ask who physically does the work, in which workshop, with which crew, before you compare any prices.
- No rehearsal or technical run before doors open
- Missing backup power or spare units
- Content not built for the actual screen or surface size
- Under-specified equipment that looks dull in a bright hall
- Two copies of the checklist, one with the exhibitor and one with the vendor, quietly diverging from about week three onward
- A checklist reviewed only after something has gone wrong, which makes it a post-mortem rather than a plan
- Items ticked on intention rather than evidence — ask for a photograph, a certificate or a signed list instead of a reassurance
- Progress measured by how much has been done rather than by what is now unblocked
- Optimism about transit time, which is the one variable nobody controls and everybody underestimates
Get the list, and one person to run it
Send the show, the city, the dates, the area, the open sides and a couple of references. We come back with a concept, an itemised scope for AV & LED wall support and this checklist carrying your actual deadlines, normally inside two days.
We design free with every confirmed fabrication order, fabricate in our own workshops, prepare the organiser drawings and approvals, and put one project manager on the job from brief through to dismantle — which is the only reliable way a list like this gets closed rather than filed.
Frequently asked questions
Who should own the checklist?+
One person on your side and one named project manager on the build side, reviewing a single shared copy every week. Two copies in two inboxes is functionally the same as no checklist at all.
Do I need to attend the pre-dispatch inspection?+
Not in person, but you should see photographs from every side and sign off the closed snag list before anything is loaded. It is the last point at which a fix costs a fitter and twenty minutes rather than a van, a pass and a night shift.
Who signs the handover?+
The project manager and somebody from your side, together, walking the stand with the snag list in hand. A handover nobody signed is a handover you cannot refer back to while something is still outstanding.
Is an AV & LED wall support checklist different for a small stand?+
The phases are identical; the number of items in each is smaller. What does not shrink is the approval and artwork work, which is why small stands run late for exactly the same reasons large ones do.
How many staff should be on the stand?+
Roughly one for every 9 sq.m of stall area with a minimum of two — about 4 on a 36 sq.m stand and 8 on a 72 sq.m one. Build the roster with real breaks in it; a tired team on day three converts worse than an under-designed stand.
How long before doors open should the stand be finished?+
A full day, if the organiser's build-up window allows it. That day is your only buffer for a wrong panel, a failed driver or a late furniture delivery, and handing over the night before leaves you none.
When should I start an AV & LED wall support checklist?+
Six to eight weeks before the show for a standard custom stall. 3 weeks is the production floor, and the brief, design and approval phases ahead of production need roughly as long again. Double-decker stands, pavilions and anything needing permissions should start earlier still.
What goes wrong most often on site?+
Sequence. Graphics before the frame is square, electrical after the walls are closed, cleaning before the last fitting is done. The structure is rarely the problem; the order the trades work in usually is.
AV & LED Wall Support near you
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